Start for free
Back to blog Customers

One workflow, twelve markets

Ruth Ballantyne · Jun 11, 2026

A retailer running in twelve countries wanted one order workflow, not twelve copies drifting apart. They built it once and passed the country in as data, so taxes, languages and carriers change while the steps stay the same.

Data residency without forks

Runs for European customers stay in our EU region and the rest in the US. The workflow does not know or care, and the audit log shows exactly where each run happened.

Enjoyed this post?

See what Cubework can automate for your team.

Start for free